If the data about the impact of these viral campaigns are to be believed, we should all massively go viral.
What are the ingredients for success?
1. A healthy dose of seeding
2. Built-in interactivity: let the consumers mash up your creative
3. Last but not least: Strong and Entertaining Creative!
I'd say: content is still king. Forget about even trying to go viral if you don't have the right creative.
Monday, August 17, 2009
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