The Future of Media » Blog Archive » Still think social media is a fad?
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Nice piece of work on Social Media. Interesting data, although I would think most of it is not new to media professionals.
Even more interesting is the article though and especially this sentence: 'Right now, essentially we’re asking them to go on a lot of faith. Because we don’t have all the answers–not even Facebook does, although the Lab collectively suspects they will continue to lead the way and are getting closer.'
I read this as: it's huge, it's massive, but we don't know really how to use it. We don't know what works, and what not... We don't know the ROI.
Would that mean that we don't use it? No! You want my advice: use, but with caution and make sure you have systems in place to learn from what you do.
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