Display Ad Success Beyond the Click - eMarketer
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Yet another article on the power of Banners vs TV. The clash of the titans continues. In one corner nimble, yet powerful digital marketing tools, in the other corner, big, bulky, slow, but mighty TV advertising.
After 1000 rounds the jury still is still not conclusive of who the winner is.
Mr e-mktg juryman has declared digital as winner. There is no doubt in the mind of Mr. TV juryman, that TV is the clear winner. They both have a huge amount of evidence to support their believes!
Maybe we should bring in a third party juryman, one that brings with him a neutral set of metrics, that allows us to equally measure TV and online and truly compare. And you know what: I don't care! In this match there can't be a winner, there shouldn't be a winner. Rather than have them fight against each other, I would like to see them join forces!
So, stop this useless battle and integrate, because that is what our brands need.
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