Marketers Embrace Twitter over Facebook - eMarketer
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Marketers are embracing Twitter more than they do Facebook. Is this because Twitter is delivering higher ROI or because Twitter has been more hyped? Difficult to say. Experience will tell.
Question remains: should we be investing more on Twitter?
Maybe so, but before we start shifting funds, let's consider the following: Nielsen NetRating pannel of 250.000 US internet users shows that Twitter.com under-indexes on the youth market by 36%. In June 2009, only 16% of Twitter users were under age of 25, whilst they make up nearly 25% of active US internet users.*
This said, Twitter is a rather powerful beast, reaching almost 11% of all active internet users in the US in June!
* more details in Nielsen News article of July 30th.
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