I must admit I'm impressed.
When I first read about Reckitt's $20M investment in on line video I was in doubt. Do they know more than we do? Is this a negotiation tactic? Are the really serious about this? Reckitt? Can't be!
As it turns out, they are people with a plan, or rather: a strategy and a plan.
They knew what they wanted, how to get it, what to pay for it and how to measure it.
Now that, that I call a plan.
Click on the title and be inspired!
Tuesday, September 8, 2009
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