On line or TV, On line AND TV

A couple of days ago I reported on a piece of research about what are most effective days of the week to reach your consumers with on line video.

Ad Age is now reporting on what day parts are growing faster for video.
What this shows is that people mostly watch on line video at times when they normally do not watch TV: daytime (when they're supposed to be working...)
Next to that on line video is growing fast during early morning and late evening. This would indicate that prime time remains very much TV prime time.


Now, this is my theory: people have an unsatisfiable hunger for audiovisual images. On line is offering that in places and at times when TV is not available, or when TV content is not at it's best. So people do it all: watch TV during prime time and on line video during other day parts. This might explain why TV audiences are not really going down in majority of markets. click on the title for more details.