What we can learn from the agming industry?

Yet another interesting article on Ad Age.
Not for the reason that a video game now hit all the entertainment industry box office records. We knew they could do that; we know wince a long time that the gaming industry is big, big business, bigger actually than the movie industry.
Not for the reason that the video game is moving closer to the movie industry in terms of look and feel of the graphics.
No, it's interesting because it proves that mass marketing works.
Here you have a bunch of gaming guys that go like, hey, we have a property that has the potential to appeal to a broader audience, let's mass market it, whilst not forgetting about our core target groups. So they do, some game footage serves as a TVC (cheap to produce too) and before they know, the game is the biggest hit ever.
In the meantime proving that TV still is a very effective medium, even against (non hard core) gamers. And cleverly adapting their plan to reach hard core gamers too, proving that social media have a role too, as long as it is not bolted on, but used for a reason.
No rocket science, all common sense. Well done chaps!
As usualy, clicking on the title will give you more detail.