Interesting interview in Ad Age with Tara Comonte, IPG Media Brand's CFO and COO.
She has a very clear and sound perspective of where the added value of procurement lies.
I believe her comments about compensation models are spot on. It's time to move to different models. Remunerating agencies for time spent on a job does not seem right these days. Good also to hear that agency leaders are accepting accountability for their customer's business results through the compensation model.
Enjoy the reading by clicking on the title
Wednesday, November 18, 2009
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