Warc reports on a Cincinnati Enquirer article about..guess who..increasingly creating on line content.
It being P&G I can only imagine they have plenty of measurement tools demonstrating the added value and ROI of such an investment.
And even if that is not the case, doing so is not stupid. They provide relevant information about their brands packaged in bite size formats for on line digestion. Entertain and inform.
The added bonus is that it enables you to capture consumer data and start that long term relationship with your prospect and future consumer.
Digital allows advertisers to become media owners of some sort.
Interesting times ahead.
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