No big brother watching me

The power of on line advertising might turn against it.
Ad Age reports on a study from the University of Pennsylvania and the University of California, Berkeley. Whilst 'the Internet' allows advertisers to do behavioral advertising, the consumers do not like the tools that allow them to do so...
If consumers have to chose between being exposed to ads that are of no real interest to them, or to give up some of their privacy to be exposed to relevant ads only, they prefer the first. Maybe not the end of mass marketing after all. Click on the title for more details